Even before the current fascination with gastronomy, the Blancpain brand, convinced of the intrinsic links between fine watchmaking and haute cuisine, enjoyed close, friendly relations with the world’s greatest chefs. The quality of a Blancpain timepiece or a gourmet meal arises from a harmonious balance of tradition and innovation. Each new creation is the result of a patient, painstaking development process. Over the past nine years, the brand has perfected more than 32 new movements, proof of its remarkable creative impetus. Achieving true excellence also means starting with the best possible raw materials, which is why Blancpain, like all superb chefs, demands the highest level of quality from its suppliers.

Much like the team in a professional kitchen, the men and women who bring the Blancpain timepieces to life work their magic away from the public eye, at the brand’s factory in Brassus, a village in the heart of Switzerland’s Vallée de Joux. Every day, these watchmakers and craftsmen pay homage to their art, perpetuating their ancestral know-how. Of course, while the excellence of a watch depends on its technical refinement and reliability, it is also reflected in the finishing work. Decoration, engraving, Grand Feu (sharp fire) enamel dials and damascening are all techniques that require dexterity, meticulous attention to detail and tremendous patience. This behind-the-scenes workmanship, a hallmark of fine watchmaking, is what makes each Blancpain creation more than just a watch.

Because the discovery of this watchmaking expertise takes place outside of its workshops, Blancpain ensures that its stores are inviting places, with friendly, professional service worthy of the finest establishments. Hospitality, the discovery of Swiss-made terroir products, the presentation of the collections and technical explanations all combine to offer the customer a unique and engaging experience. All of these elements have made Blancpain a natural choice as a partner for world-class hotels and restaurants like the members of Relais & Châteaux.