Relais & Châteaux proposes its Routes du Bonheur for your inspiration: they are suggestions of itineraries that you can adapt to your preferences and desired experiences.
A bit of history
In the mid 1950s the so-called ‘Blue’ train from Paris’ Gare de Lyon lead passengers along the route from Paris to the Côte d’Azur. A road was built in parallel to the train, and outposts of fine French taste started to flourish along this route. As the owners of one of these establishments, Marcel and Nelly Tilloy saw an opportunity to band together with other locales sharing the same unflagging passion for hospitality and excellent cuisine. They offered an enticing culinary itinerary, encouraging travellers to explore all the spots. Soon this itinerary acquired the moniker “La Route du Bonheur” or “Road of Happiness” .
BMW, official partner of the Routes du Bonheur
Experience limitless driving pleasure with BMW along the Routes du Bonheur!
Discover timeless design, technical innovation and elegant sportiness with BMW along breathtakingly gorgeous routes.
With ConnectedDrive, BMW is offering travellers a personal concierge service and opening up hidden gems and beautiful scenery throughout the most wondrous regions in this world.