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The perception of luxury is evolving from the superficial to the substantial. It is no longer about portraying an image through excess, logos and 'bling', but instead through remarkable products with substance, style and integrity. Absolut Elyx is a brand of integrity - the expression of modern luxury. It is a combination of raw elements and refined finishes. Elyx is never ostentiatious or cold, but rather is warm and playful.
"Absolut Elyx is a brand of integrity with a local production story. Every drop of Absolut Elyx is made from soft winter wheat from a single estate in Åhus, Sweden. The estate has been producing wheat since the 1400s and has the perfect, rich soil in which the wheat crops thrive. Every batch of Elyx is 100% traceable, from the planting of the seed through to its distillation and bottling. Elyx is made using a vintage copper still from 1921. The still, operated by hand by a select few, is made entirely from copper. The copper has a catalytic effect on the spirit, which creates a naturally smooth vodka that is often referred to as Liquid Silk.
Absolut Elyx and Relais & Châteaux are partners in hospitality. Elyx's distillers (Craftsmanship) put the same amount of detail and passion into making vodka as Relais & Châteaux's chefs put in to meal preparation and service. Their artisan approaches to their crafts are understood and appreciated by those in search of excellent food and beverage experiences all over the world.
Absolut Elyx works with Water For People in a truly unique partnership. For every bottle of Absolut Elyx sold in the UK, the brand will provide one week's worth of safe water for someone in need. It's the equivalent of 140L of water donated for each bottle sold!
Absolut's single estate story of 'Integrity' makes it a perfect partner with Relais & Châteaux's support of local producers. Both brands are true living expressions of a place, its history, environment and culture."
"Absolut Elyx is made in Ahus Sweden, exclusively from single estate wheat from the Rabelof Castle, where they have been producing wheat since the 1400s. The wheat grown here contains exactly the right amount of water and has the perfect balance of starch. From seed to bottle, everything is done within a 15 mile radius of the distillery, ensuring quality control and perfection in every detail. Elyx is distilled in a copper still from 1921. The still, operated by hand by a select few, is made entirely from copper. The copper has a catalytic effect on the spirit, which creates a naturally smooth vodka that is often referred to as Liquid Silk.
Absolut Elyx have a partnership with Water for people. For each bottle of Elyx vodka sold, we have contributed the funds needed to provide access to a week of safe water (140 litres)."