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Everything starts with Michel Chapoutier and his singular, out-of-the-box, all-embracing, inquisitive thinking. Michel’s is not a static spirit, but a living one.
His quest is one of discovery and revelation of high-potential terroirs, how soils can express themselves, how each one can give that singular taste to each wine. A quest that is driven by daring: opening up to other horizons, other terroirs, whilst remaining a specialist of Rhone Valley grapes, the company’s true DNA. Creating encounters between tradition and modernity, dreaming up new forms of know-how, but always with the greatest possible respect… for the soil. Biodynamic farming is an essential component of his expertise. Today, it’s standard practice. M. CHAPOUTIER’s teams work to perpetuate the revelation of terroir such is their starting point.
Humility is at the heart of the M. CHAPOUTIER soul. Nature always has the final say. ‘Fac et spera’ (do and hope), has become the family currency.