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With its three brands BMW, MINI and Rolls-Royce, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. As a global company, the BMW Group operates 30 production and assembly facilities in 14 countries and has a global sales network in more than 140 countries.

The partnership between the BMW brand and Relais & Châteaux is marked by an emphasis on individuality and exclusivity. The two philosophies of “driving pleasure” and “living pleasure” are tightly interwoven through projects like “Routes du Bonheur”, resulting in a new “art de vivre”.

BMW is currently in the biggest model offensive in its history. With the new BMW 7 Series Sedan, the new BMW 8 Series, the new BMW X7, the new BMW i8 and the new BMW i8 Roadster, the brand is offering an unprecedented portfolio of breath-taking models in the luxury sector. BMW’s top models embody a new understanding of luxury that connects emotionality marked by inspiring aesthetics and driving pleasure with the experience of freedom and self-determined individuality. BMW seeks to create unique moments of inspiration for its customers.

BMW Individual is also part of this. The BMW Individual Collection offers customers exceptional furnishing possibilities. If there are individual wishes that need to be realised, the BMW Individual manufactory will find a solution and implement it with meticulousness, precision and masterful manual skill. The results are personalised and unique elements that reflect their owner’s unmistakable character.

Aside from individuality and exclusivity, sustainability continues to be an important matter for both enterprises. Relais & Châteaux regularly awards the “Environment Trophy” to its own establishments that correspond to the aspired environmental standards. The BMW Group has firmly anchored ecological and social sustainability in its entire value chain’s strategy.

Additional information can be found on our website: www.bmwgroup.com

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