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My Route du Bonheur

100 years BMW Route du Bonheur from Paris to Munich

Nicolas Peter
By Nicolas Peter, Senior Vice-President Europe, BMW Group

Plan your personalized
itinerary with our concierge

+1 800 735 2478 * *Local charges apply
Dr Nicolas Peter, Head of European Sales Region at the BMW Group: “It is a special honour for me to present the Route du Bonheur on the occasion of BMW’s 100th anniversary. I personally feel a close connection to this Centenary Route. Extraordinary experiences for special people: this is the inspiration our BMW brand store George V in Paris wants to provide as a part of the BMW Centenary Route du Bonheur. On behalf of Relais & Châteaux and BMW, I wish you ‘sheer driving pleasure’ when travelling this exceptionally fascinating route in a once-in-a-century celebration.”  The BMW Centenary Route du Bonheur connects the city of love with the city of dreams, the origin of the first Route du Bonheur with the birthplace of BMW. Our Centenary Route promises a truly historic experience. Each stage features artistic triumphs, cultural heritage, gastronomic gems and savoir vivre. BMW’s concierge service is on hand whenever suggestions, reservations or route planning are needed.  After the stay at the only château-hotel in Paris and a visit of the BMW brand store George V, we leave Paris feeling stylishly invigorated for the prestigious Domaine de Chantilly and head in the direction of Reims, the city of kings. A series of World Heritage sites along the Route du Bonheur enhance the historical experience, while the view sweeping past your car window is a constantly changing one of wineries, meadows and pastures. After the tour through the Champagne region, the birthplaces of the finest Burgundy vintages unfurl to the left and right of this idyllic country road. However, the home region of fine wine reveals not just wine cellars but also gems of contemporary art. With the Swiss border in the rear-view mirror, the breathtaking scenery of the Alps rises majestically from both sides of picturesque Lake Geneva. On a stroll through Geneva, modern art and the prestigious showrooms of famous Swiss watchmakers catch the eye. The lakes line up like pearls on a necklace as the journey continues through Switzerland until finally you catch the breeze from a large body of water. From the Swiss side of Lake Constance, we can already see the shore of Bavaria which welcomes us with its fairy-tale castles and lush pastures. From here, we embark on the final stage towards Munich, where BMW Welt with its bold double cone structure and jubilant interiors ceremoniously concludes the journey along the BMW Centenary Route du Bonheur. 
Suggestion of itinerary
  • 6 hotels
  • from US$ 1,960.93 *
1
189 km
2
333 km
3
339 km
4
411 km
5
350 km
6
128 km
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To give you inspiration, Relais & Châteaux presents the Routes du Bonheur: suggestions for travel itineraries that you can fully personalise according to your wishes and the experiences you would like to discover. Our consultants are available to help customise your route and assist you in making reservations at our properties. It is up to you to reserve any recommended activities on-site or nearby that might interest you.
*Total price provided for information only, based on accommodation for two people in a double room for the number of nights per property as indicated on this page, exclusive of recommended activities, properties that cannot be reserved online and restaurants.


1 Paris — 1 Night
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Saint James Paris

Paris - France

Hotel and restaurant in town. The only château-hotel in Paris nestles in a green setting, a stone’s throw from the Arc de Triomphe and Avenue Victor Hugo: a splendid Napoleon III residence, refurbished with a touch of fantasy by Bambi Sloan. The former Thiers Foundation, which once received the most brilliant students in France, has become a select venue where you can recharge your batteries. The library bar is a place to exchange confidences. The boudoir-style spa offers treatments based on the prestigious Maison Guerlain. The chef offers fine cuisine in the dining room inherited from the Foundation. In the summer the terrace and its hot air balloon décor evoke the past of the place: it had been the first aerodrome in Paris! ... Learn moreless

TripAdvisor
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Key Services
47 rooms
2 villas
US$ 404.45 (from)
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Close to the property

BMW George V

BMW George V

BMW George V The Brand Store BMW George V is situated in the worldwide renowned “Triangle d’Or” in Paris, the most luxurious area of metropolitan Paris. In the very heart of luxury retail, 1100m2 are dedicated to the BMW brand, its products of course but also its sustainable, cultural, historical background. The store was designed by the well-known, luxury retail architect, Eric Carlson and his team from Carbondale Architects.

On the route

Masterpieces at the Musée Condé, Chantilly

Masterpieces at the Musée Condé, Chantilly

Located in the Château de Chantilly, once owned by Henri d'Orléans, the Musée Condé still houses one of the finest collections of paintings in France. Respecting the original museography from 1898, works by Poussin, Watteau, Corot, Delacroix and Ingres alternate as you move from room to room in the château. Raphael's "The Three Graces" and "Madonna of Loreto" can also be seen here.

Fondation Francès

Fondation Francès

For Estelle and Hervé Francès, the collector’s mission is not just to pile up works of art, but rather to be creative in bringing diverse art positions together in order to foster dialogue. The 300-square-meter space in an eighteenth-century building offers enough room for thematic exhibitions. The collection aims to provoke viewers into discussion, to foster new interactions, and to unsettle the emotions. 

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2 Reims — 1 Night
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Domaine Les Crayères

Reims - France

Restaurant and hotel in a park. Les Crayères is a mythical property in the heart of Reims, nestled discreetly in a seven hectare park full of lush vegetation. This former home of the de Polignac family permanently recreates and modernises the “chateau style” in an atmosphere which is one of elegant sophistication. Perfectly appointed rooms and suites await with a love of detail which is characteristic for pure classical French style. The warm welcome, impeccable service and MOF (Best Craftsman of France) Chef Philippe Mille’s gourmet restaurant with its wine list featuring more than 600 champagne labels, make this the ideal place to start discovering all the treasures of this region. ... Learn moreless

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20 rooms
US$ 432.32 (from)
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Close to the property

In the footsteps of kings at the Palace of Tau, Reims

In the footsteps of kings at the Palace of Tau, Reims

The iconic building in the former City of Kings, the Palace of Tau was once the Archbishop's palace. Long the seat of spiritual power, it was also the private residence of the powerful archbishop. Kings would stay here before their coronation. Nowadays, the palace is home to a museum featuring a splendid collection of sculpture, monumental statues and original tapestries. Charlemagne's talisman (9th century) and the Coronation chalice (12th century) are found in the hall of treasures.

Lunch at L'Assiette Champenoise, Tinqueux

Lunch at L'Assiette Champenoise, Tinqueux

As the pupil of Roger Vergé, Michel Guérard and Alain Chapel, Arnaud Lallement learned the art of technique and detail from these great Michelin-starred chefs. Above all else, he drew from them his love for produce. Joining the family-run restaurant in 1997, the honours and distinctions soon poured in for L'Assiette Champenoise. Years later, this chef remains as much in harmony with his environment as ever.

Where luxury matures: The Moët & Chandon cellars

Where luxury matures: The Moët & Chandon cellars

To walk through the wine cellars in Epernay is to enter the very heart of Moët & Chandon. In this legendary subterranean labyrinth, the forces of nature have come together to create a uniquely ideal setting for the metamorphosis of choice fruit into the House’s luxurious wine. Select grapes undergo their transformation into champagne in conditions where temperature and humidity levels are constant and unchanging.

Visit upon registration: ccarton@moet.fr
Private Tour of Moët & Chandon cellars and tasting of Moët & Chandon Grand Vintage : 60 euros per person.

On the route

Relais Bernard Loiseau, Saulieu

Relais Bernard Loiseau, Saulieu

Not merely a restaurant, the Relais Bernard Loiseau has become an icon. Everyone has heard of La Côte d'Or (now the Relais Bernard Loiseau) which hosted kings and queens and artists from the world over and won the highest distinctions since it opened in 1904. And everyone has heard of Dominique, Bernard's wife, who has continued the wishes of this chef who died too soon. By her side, chef Patrick Berton has worked tirelessly to transcend the classic recipes whilst creating subtle new dishes ...

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3 La Bussière-sur-Ouche — 1 Night
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Abbaye de la Bussière

La Bussière-sur-Ouche - France

Hotel and restaurant in a park. With a lake and a botanical garden, the grounds of this 12th century Cistercian abbey are marked by a long tradition of humility, peace and hospitality and exude tranquillity. Magnificently restored by the Cummings family, the subtle architecture of the exterior of the Abbaye de la Bussière contrasts with the spectacular interior design, which incorporates ancient frescoes discovered during the renovation of the building. Antique furniture and silken fabrics create an ambiance of subtle sophistication and pure elegance. Dine in a cathedral-like setting and enjoy a wine list that offers the very best of Burgundy. ... Learn moreless

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20 rooms
US$ 255.98 (from)
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On the route

Contemporary art at Le Consortium, Dijon

Contemporary art at Le Consortium, Dijon

Founded in 1977 and completely revamped in 2011 by prestigious architects Shigeru Ban and Jean de Gatines, over the years this contemporary art centre has built up a solid reputation internationally. Le Consortium shows previously unseen projects, art works, and monographs by many artists (Buren, Boltanski, Annette Messager etc.) A significant meeting point for art and contemporary artists.

Le Consortium

Early photography at the Musée Nicéphore-Niépce, Chalon-sur-Saône

Early photography at the Musée Nicéphore-Niépce, Chalon-sur-Saône

Nicéphore Niépce (1765-1833) was one of the inventors of heliography, the process later popularised as "photography". Founded in 1972, the museum that bears his name covers the main advances in this art, from its invention to today. The rich collection has three million images and objects. A world in motion from the permanent collections and temporary exhibitions that showcase contemporary photographers.

Musée Nicéphore-Niépce

Delve into the MAMCO, Geneva

Delve into the MAMCO, Geneva

Geneva's Museum of Modern and Contemporary Art (MAMCO) opened in 1994 on the site of a disused factory. It is the largest museum devoted to contemporary art in Switzerland. Works by Swiss and international artists are exhibited in sets designed along a theme. Above all, however, the museum seeks to promote art forms that are less fashionable. So it keeps on amazing its visitors.

MAMCO

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4 Geneva — 1 Night
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Hôtel de la Cigogne

Geneva - Switzerland

Hotel and restaurant in town. Discovering the beautiful sights of Geneva starts at the Hôtel de la Cigogne, a haven of peace and tranquility in the heart of Geneva’s business centre, only a few steps from the old city, the lake and the cultural district. On place Longemalle, the gilded swan overlooking the door sets the tone of a hotel in which all rooms are different and have been entirely redesigned in a young and dynamic spirit. In culinary terms, you can take a delicious break right in the city centre and sample gourmet treats, now also on the terrace. ... Learn moreless

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50 rooms
US$ 337.31 (from)
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On the route

Discover Blancpain's Manufacture

Discover Blancpain's Manufacture

Come and visit the workshops of our Manufacture in Le Brassus and explore the spirit of Blancpain. Discover the savoir-faire and precision with which our master watchmakers assemble each watch. This unique opportunity will take you through the different stages of crafting an Haute Horlogerie timepiece.

Visit upon registration: +41 21 845 16 16

Restaurant Le Cerf, Cossonay-Ville

Restaurant Le Cerf, Cossonay-Ville

Carlo Crisci dreamed of being a fashion designer before he became a chef. As a chef, he has held onto his preoccupation with objects as he has learned to delight the taste buds. His imaginative arrangements set the tone and taste for his cooking. On the plates, a conversation takes place between wild herbs picked in these outdoors and fresh flowers. Take this lovely journey in a 17th century building, with the Michelin-starred chef's wife Christine as your host.

Zentrum Paul Klee

Zentrum Paul Klee

The Swiss painter spent half his life in Bern, and the Paul Klee Centre contains the largest collection of his works in the world, as well as its own children’s museum and a multimedia “museum street”. It is housed in an eye-catching, wave-like glazed structure outside Switzerland’s medieval capital.

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189 km
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411 km
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128 km
5 Freidorf — 1 Night
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Mammertsberg

Freidorf - Switzerland

Hotel and restaurant on a lake. This hundred-year-old mansion proudly overlooking Lake Constance has rediscovered its former glories through meticulous renovation and some modern features. August Minikus and his wife combine their talents of chef and sommelier to offer a unique experience in a welcoming setting. The dishes are composed as works of art and wines are expertly paired with the menu. The guest rooms can be accessed by a glazed lift. In the Esprit Lounge lovers of smoke and spirits can savour a cigar. ... Learn moreless

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5 rooms
US$ 362.49 (from)
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On the route

Kunstmuseum Appenzell

Kunstmuseum Appenzell

Inspired by the vision of functional museum architecture—as the Swiss artist Rémy Zaugg dreamed of—the architect-duo Annette Gigon and Mike Guyer built the Kunstmuseum Appenzell (formerly: Museum Liner) in 1998. Right next to the museum, the Heinrich Gebert Kulturstiftung opened a second house in 2003, the Kunsthalle Ziegelhütte, which was restored by architect Robert Bamert and extended with an exhibition hall.  

Linderhof Palace, Ettal

Linderhof Palace, Ettal

Modelled after the Petit Trianon in Versailles, Castle Linderhof is the only one among the fairy-tale castles of King Ludwig II of Bavaria that was completed during his lifetime. The small and intimate castle amidst the mountains of the Graswang Valley takes visitors to the realm of fantasy. The gardens with the famous Venus Grotto, die Moorish kiosk and other park sights are in particular spectacular.

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189 km
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411 km
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350 km
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128 km
6 Rottach-Egern — 1 Night
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Park-Hotel Egerner Höfe

Rottach-Egern - Germany

Hotel and restaurant in a village. The Tegernsee Valley, at the foot of the Bavarian Alps, is one of the most picturesque landscapes in Germany. Its pubs, cloisters and churches offer a bridge between the past and traditions. This also applies to the Egerner Höfe, in the heart of a 10,000 m2 park with old trees. The architecture is an elegant blend of tradition and modernity and the interior decoration of the rooms and suites is composed of wood, brightly coloured fabrics and contemporary artwork. Its gourmet cuisine marries haute cuisine and traditional Bavarian cooking. Special events can be hosted in the Egerner Alm, inspired by an 18th century chalet, and its former wine cellar. ... Learn moreless

TripAdvisor
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Key Services
98 rooms
US$ 168.38 (from)
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1
189 km
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333 km
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339 km
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411 km
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350 km
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128 km
7 BMW Welt

BMW Welt

Munich

The BMW Welt centre, which first opened its doors in 2007, was designed by the Viennese architecture firm COOP HIMMELB(L)AU. It is one of the first representatives of a new generation of buildings dedicated to communications in the 21st century. In this remarkable building, you will discover a captivating presentation of the concepts of mobility in the future. Immerse yourself in the BMW Group's concepts with futuristic exhibitions, and be a part of our future. We look forward to seeing you. ... Learn moreless

Close to the property

BMW Driving Academy

BMW Driving Academy

A former airport near Maisach, about 30 km west of Munich, has been home to the BMW Driving Academy since 2012. The location, where military and subsequently civil aircraft took off in the past, is now home to one of the largest road-safety training sites in Southern Germany – the ultimate in driver training for passionate petrol heads over a total area of 130 hectares. This is where both experienced drivers and novices learn how it feels to have total control of a car in extreme situations. 

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Texts : © Gallimard Loisirs