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Avaton Luxury Hotel & Villas works closely with Arcturos, one of the largest and best-known NGOs in Greece. The charity as a rescue project for bears being exploited by circuses and zoos, and now safeguards twelve native species within their natural habitats in Northern Greece.
Avaton Luxury Hotel & Villas responded enthusiastically to an approach for help by the charity, which has led to a successful partnership—the only one of its kind in the country—and the emergence of an entirely new species: the Avatonian Teddy! This big, cuddly, soft toy has been observed climbing onto young visitors’ beds just before they arrive, with a note that says, “You could save a bear by taking me home!” The program has proved a huge hit with the hotel’s guests; 60% of them are won over by the toy’s charm, which, in turn, helps provide continued funding for Arcturos’s essential work.