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As an international corporation, BMW operates in 14 countries and can boast a global sales network. Partnerships are indispensable for any company wishing to keep producing motoring solutions that can stand the test of time, as well as inspire social aspirations and promote economic success.

The partnership between BMW and Relais & Châteaux is characterised by a high degree of both individuality and exclusivity. By virtue of projects such as Routes du Bonheur, the BMW philosophies of the joy of driving and joy of living are inextricably linked to one another, thus giving rise to a wholly new way of life.

In order to meet its customers’ needs in terms of premium products and excellent service, BMW Individual offers tailored and extended packages for its series-production models, not to mention convenient driver assistance systems with the BMW ConnectedDrive apps.

Alongside individuality and exclusivity, sustainability is also a key concern for both companies. Relais & Châteaux regularly awards the Environment Trophy to those establishments in its portfolio that live up to its desired environmental standards, while the BMW Group demonstrates its commitment to ecological and social sustainability along its entire value chain. Thanks to this awareness, the BMW Group has been named a Dow Jones Sustainability Index Industry Group Leader nine times and been honoured with the International Engine of the Year Award on multiple occasions.

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Relais & Châteaux
Discover why becoming a partner with Relais & Châteaux is an excellent investment.