Morukuru Family, through the Morukuru Goodwill Foundation, supports nature conservation as well as local communities. In Madikwe Game Reserve, guests can be actively involved by booking the optional 'Safaris with a Purpose' package which includes conservation work such as Rhino notching or Elephant collaring, as well as visiting the local school that is sponsored and one of the researchers in the reserve will come to the house for a presentation on the research work that is happening.