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Press Room

Press Room

Relais & Châteaux strengthens competitiveness of its members by switching to SynXis’ RedX Distribution Management System

Following a tender involving six service providers, Relais & Châteaux has selected SynXis, a subsidiary of the worldwide travel marketplace leader SABRE HOLDINGS, as its international reservations provider.

SynXis’ RedX Distribution Management System will give the Relais & Châteaux hotel members in more than 50 countries access to the industry’s most advanced reservation management system perfectly adapted to their average room capacity of 29.

RedX will provide Relais & Châteaux with a technical platform integrating 500,000 travel agents (through the Global Distribution Systems, or GDS, under the unique chain code WB), 15 million annual internet users of the website and, using SynXis’ special Voice Agent technology, the Association’s 14 call centres around the world.

Because of RedX’s extensive user testing to make it among the world’s most intuitive systems, as well as its vast multi-lingual and international functionality, Relais & Châteaux is confident that the system is best suited to service its 482 properties quickly and efficiently. The automated reservation system, which will be specially configured to meet the needs of the Association and thereby also each individual property, will help them optimize their exposure to the essential booking and reservations channels and maximize revenues per property.

Jacques-Olivier Chauvin, CEO of Relais & Châteaux, “The selection of SynXis will strengthen our technological edge in terms of reservations, particularly in the field of internet technologies. For the first time, a hotel organisation will offer the concrete option of putting together individual itineraries. This will help each Relais & Châteaux guest to choose truly unique stays.”

Scott Alvis, President and General Manager of SynXis, said, “Relais & Châteaux is an extremely important new customer for SynXis, not only due to its large number of properties but also because of its global scope and strong reputation. We are proud of the trust they have placed in us and look forward to meeting the high standard of excellence that has formed the basis for the prestige and international renown that Relais & Châteaux Association has enjoyed for so many years.”

The operational implementation of the SynXis system will take place in late February 2009.

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About Relais & Châteaux

Relais & Châteaux is an exclusive collection of 480 of the finest hotels and gourmet restaurants in 56 countries. Established in France in 1954, the Association’s mission is to spread its unique art de vivre across the globe by selecting outstanding properties with a truly unique character.

Furthermore, Relais & Châteaux is also a family of hoteliers and Grands Chefs from all over the world who share a passion for and a personal commitment to ensuring their guests are privy to moments of exceptional harmony. To choose Relais & Châteaux is to experience an unforgettable celebration of the senses.

From the vineyards in Napa valley to the beaches in Bali, from the olive trees in Provence to the lodges in South Africa, Relais & Châteaux offers a chance to explore the Route du Bonheur and discover a special place in a variety of destinations.

The Relais & Châteaux signature reflects this ambition: “ALL AROUND THE WORLD, UNIQUE IN THE WORLD.

Press Contact : Shirine Banjy - Bureau de presse Pascale Venot
6, rue Paul Baudry – 75008 Paris
LD : 01 53 53 44 61 / Mob : 06 88 56 45 56

About SynXis®

SynXis, a Sabre Holdings company, provides distribution and Internet marketing services and technology for hotels around the world. SynXis connects hotels with their guests through increased exposure via all channels including GDS, third party travel sites and the hotel’s own website. SynXis operates full-service global call centers offering private label reservation services. SynXis is the technology source for thousands of hotels, resorts, and destinations, including: Harrah’s, Interstate Hotels & Resorts, The Peninsula Hotels & Resorts, Millennium Copthorne, Destination Hotels & Resorts, Shangri-la Hotels & Resorts and Jumeirah Hotels.

SynXis’ corporate headquarters is in Southlake, Texas, with offices in Denver, Boston, Amsterdam, Singapore and Montevideo. For more information on SynXis and its products, please call +1-682-606-4000, e-mail, or visit our Web site at

Sabre Holdings connects people with the world’s greatest travel possibilities by retailing travel products and providing distribution and technology solutions for the travel industry. More information is available at

Press contact : Carol Levitt