Kitzbühel, the most chic of all the Tyrolean villages, enjoys an undisputed reputation worldwide for its excellence and hospitality. Its inhabitants can rightly take pride in a history stretching back to the Bronze Age and traditions which go back hundreds of years.

Yet it was in the twentieth century that Kitzbühel forged a place for itself as the premier resort in the Austrian Alps. For the last seventy years or more it has boasted an internationally-renowned ski area which is host annually to the most important races of the World Cup tour. In the summer the skiers make way for the golfers, ramblers and sportsmen and women of all disciplines who come to enjoy its peerless facilities and its breathtaking surroundings.