The most widespread and best-known tradition here is to paint the houses-fronts in different colours. It is not for nothing that La Vila Joiosa means exactly what it says: HAPPY PEOPLE.

Twelve kilometres of shoreline with both sand and pebble beaches, rocky cliffs, little coves of fine shingle, a fishing port with a host of related activities that provide a living for hundreds of people whose task it is capture the incomparable taste of the sea.

The Terra Mítica theme park is barely 5 kilometres from La Vila Joiosa, The Mediterranean Casino, the yacht harbour and the Sailing Club with their myriad ways of enjoying water sports.

The thousand ways that exist to prepare rice, combining fish and shellfish with greens, vegetables and meat seem to go on multiplying in a never-ending fountain of different tastes.