Cable cars and ocean views. The Golden Gate Bridge. Ethnic neighborhoods splashed on a series of steep hills made famous in movie car chase scenes. Restaurants so good some critics call it the best food city in the U.S.

This is San Francisco - cosmopolitan, colorful, and all around delicious. With warm winters and cool summers, The City by the Bay is comfortable for visiting year round. Coffee houses brew in the Italian North Beach neighborhood, once stomping ground for members of The Beat Generation. Union Square, the city’s heart, is its theater district and shopping center. Head South of Market to find the exquisite Museum of Modern Art and to the Embarcadero for the new Ferry Plaza Farmer’s Market with its bounty of fruits, flowers and artisan food shops. Chinatown, with herbal medicine houses and dim sum eateries, is a fusion of Cantonese and American delights. On each trip you’ll unveil more and more about this uniquely vibrant city.

For more information go to: www.sfvisitor.org or www.sanfrancisco.worldweb.com.